Ethan Eilon
Ethan Eilon is an entrepreneur and political professional who has been working at the intersection of digital communications and politics for the past 18 years.
Ethan Eilon's Bio
Ethan Eilon has served as the President of IMGE for the past six years. Before that, he served as a senior strategist to the RNC for digital operations, and prior to that as the Digital Director for Freedom Partners Chamber of Commerce, a group involved in the public advocacy of free-market principles and economic freedom.A 2021 AAPC 40 Under 40 winner, Ethan Eilon’s focus in the political space has been on creating unified campaigns across existing and emerging platforms to achieve outsized results and wins for his clients.Ethan finds ways for his clients to leverage new frontiers in technology and campaign politics, such as cryptocurrency and the blockchain.
Ethan Eilon in the News
Ethan Eilon in Business Insider: "Political advertisers are excited to return to Twitter as Elon Musk lifts the platform's 3-year-old ban on political ads"
Most experts are eager for Twitter to make improvements to its ad product.Twitter needs to "tailor the targeting and placement tools to the needs of political and cause-brd buyers who want to see more first-party data, more granular interest-brd data, and opportunities to target around concentric spheres of influence," said Ethan Eilon, president of IMGE, a digital marketing agency that works with Republican candidates and committees.Read Full Article
Ethan Eilon in Wall Street Journal: "Elon Musk’s X Courts Political Advertisers Ahead of a Contentious Election Year"
X [is] simultaneously a valuable fundraising tool and an ineffective platform to win over voters—many of its most active users are too deeply entrenched in their parties and positions to be open to so-called persuasion ads...Those dynamics could shift, however, as more people tune into the coming elections.“I suspect, as we get close to elections, that you’ll see more opportunities to use it as a messaging vehicle,” said Ethan Eilon, president of ad firm IMGE, which serves Republicans.Read Full Article
Ethan Eilon in Financial Times: "US midterm elections set to be most expensive ever"
The primaries and expansions of voting windows in states with more early and mail-in voting have forced campaigns to spend for a longer period, according to Ethan Eilon, president of Republican digital firm IMGE.Read Full Article
Ethan Eilon in Business Insider: "9 top political ad agencies shaping key midterm races"
Digital consulting firm IMGE was founded in 2013 by GOP veterans including Phil Musser, former executive director of the Republican Governors Association. Its president, Ethan Eilon, was partner at Vertical Strategies, which helped handle digital media for candidates like Sen. Ben Sasse and worked on the RNC's email fundraising.Eilon said politics has been slow to adapt to new media, but predicted the distinction between digital and TV-focused agencies would soon disappear.He also expects new data collection and targeting policies among tech giants Apple, Google, and Meta to complicate the game for ad buyers this year."I tasked our teams with envisioning a world in October where there is zero platform data. If you can't do it with your own data, then you shouldn't do it," Eilon said.Read Full Article